Success Story: FILTERED

Challenge  

Accelerating engaging enterprise opportunities that match our IBP/ICP, to increase sales in the US market.

Approach

The two-step Peers to Your Executives™ and Qualified Executives' Sessions helped us de-risk, by testing a modified approach to sharpen our framing. And the second step improved access and speed. 

 Outcomes 

Within 8 weeks, we were able to engage with five qualified in-chair executives who opted-in to a group conversation about solving two problems that were top of mind for them that Filtered solves well.

Results

Immediately following the session, three of them raised their hands to start discussing how to move forward.
We’ve adopted this two-problem framing as our standard approach.