WHERE DO YOUR BUYERS GO FOR INSIGHTS
Your buyers ask their peers for insights when solving problems ... Now You CaN TOO
Buyers Trust Peers
"Peer-to-peer conversations are where the decisions are really being made." -- Scott Barker LinkedIn Post, July 27, 2023
"At least 50% of the software buyer’s journey is spent referring to independent, third-party information sources, leaving a tremendous blind spot for tech providers looking to influence buyers’ decisions."
-- Gartner 2023 Global Software Buying Trends report
HOW PEERS TO YOUR BUYERS™ HELP YOU Grow Faster
Our Peers to Your Buyers™ are former executives who have been buyers of HR, learning, and collaboration platforms. They have meaningful experience with buying — and they are looking for ways to remain active and connected with their colleagues and industry friends by staying up to date on new approaches like yours. With Targeted Velocity, you get their insights so that you can break through the noise. You get to understand how things are changing, because they are talking with your buyers, and, unlike your buyers, they are not restricted by corporate communications policies. Stop jeopardizing live opportunities with prospects — whether you're heading to a conference, a dinner, or an important first meeting. Burning to learn is too expensive, risky, and inefficient.