Enterprise buyers of future-of-work technologies (sometimes known as HRTech, WorkTech, or Learning Tech) find themselves overwhelmed by the noise, whether the solution is an established firm or a startup — especially when buyers are considering approaches to solve problems. The research shows that buyers are mostly listening to independent third parties for sources of information to ensure they make a good critical decision. And it's becoming harder to get messages through during their research and analysis.
It's not a surprise that your buyers listen to independent third parties when they are diagnosing problems and evaluating how to solve them — relying on research (not white papers), analysts, and consultants. What's changing is that they are also relying more on discussions with their peers. The why is simple. People trust people. The research also shows that buyers trust their peers more than any other independent third-party source of information because their peers likely are working on or have addressed the same or a similar problem. The reason is just as clear too. Buyers need help from the people they trust most to ensure they make good critical decisions.
We're a group of professionals helping WorkTech and HRTech startups and fast-growth companies accelerate their engagement, connections, and sales. Our Peers to Your Buyers™ are out-of-chair executives who have the insight and wisdom to provide buyers’ insights and intelligence. Through our proprietary approach, they generate the insights and intelligence you need to help break through the noise, allowing you a safe environment to receive candid, objective, and unfiltered feedback. Stop jeopardizing live opportunities with prospects — burning to learn is too expensive and inefficient.